IGC with implementation of Microblogging
As I have discussed in my previous posts how to make a successful Blog and what are best strategies to obtain readership, I will write more explanation of other application of blogging that is micro-blogging. I addition, I will explain how such knowledge can be implemented by IGC and define one of the best strategies should be follow to gain the success of such implementation.
What is the difference of Micro-blogging and Blog?
Micro-blogging is defined as a broadcast medium in the method of blogging that allows bloggers to post short text updates. A micro-blog is different of the traditional concept of blogs as the first its content is reduced to be not as in blogs. The posts in micro-blogging are called micro-posts, which can have short sentences, pictures or video links. The examples of such services are conducted with social networking sites as Twitter, Facebook, MySpace, LinkedIn, and Google+ etc. To clarify, Facebook is considered as micro-blogging that allows participants to promote their “Status Updates” included small sentences and photos or video links. In addition, Twitter has the same concept with smaller sentences no more than 140 characters.
What is IGC?
IGC is known as International Geological Congress, which is an international event. This event is holding every four years through countries, and the first congress was founded in Franc in 1879. The upcoming 34th congress is going to be hold in Australia in Brisbane from 5th to 10th of August in 2012.
This event purposes to “Contribute to the advancement of fundamental and applied research in the geological sciences, to provide a general assembly of geologists where ideas and information can be freely exchanged, and to provide the opportunity, by way of geological excursions, to examine geological problems and features in the field”.
A strategy should be implemented by IGC for its blog:
There are many strategies should be fellow to meet the requirement to gain the success of the blog or micro-blog of IGC. The strategy that should be implemented by IGC is to “Optimize your blog content for search engines” and the steps of this strategies as following:
1. IGC should conduct keyword research to identify its top phrases.
2. IGC should be using the most relevant keywords to lead the most qualified users to the content and boosts search engine rankings
3. Each post that IGC creates should relate to one or more of its top keywords.
4. IGC should highlight its top terms within each post’s title, body, categories and tag.
5. IGC shouldn’t be excessive with its use of keywords that they should flow naturally in its posts and remain inconspicuous to the reader.
6. IGC should have links from outside websites, which in turn contribute to better search engine rankings for its blog.
sultanalbalwy 
Great Post! I love the idea of Blog optimization by conducting keyword searches, and i think it could be a good thing to extend it to Search Engine Optimization to make the blog appear higher, and relevant articles on the websites/blogs appear first. Great strategy!
Thanks David, This strategy is important as the websites need visitors and readers and without them it is going to be worthless.
Good work Sultan, you mention to one of an important strategy that makes the blogging and micro-blogging are successful, and the last tactic is perfect one because that will help IGC to make better search engine.
Thanks Hamad. blogging or micro-blogging should have contribution and links from outside websites, to make better search engine rankings for their blogs.
Point number 6 is very important. By doing this they are increasing their traffic. his means that their brand name will get out there!
Thanks Vy Dam. such strategy is helpful to contribution from outside websites, to make better search engine rankings for their blogs.